#NPMC Chat

As nonprofit communicators, we already know that we need to stop talking about the value of our  organizations based on overhead spending. Within the sector, the discussion about dispelling the “overhead myth” is lively and ongoing. The Stanford Social Innovation Review has published a paper on the “Nonprofit Starvation Cycle” and just last week, hosted a webinar… Read More »

It’s no secret that nonprofit marketers are expected to have a wide range of skills. In today’s digital world, that includes learning and developing digital skills. But with technology evolving so quickly, it can sometimes be hard to keep up. As a nonprofit marketing specialist, I’m already feeling behind. It’s only been five years since… Read More »

When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? Is it time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »

Very recently, I started working on a new media kit for my organization. I decided to include a brief history, so I copied our most recent list of important dates and pasted it onto the page. That’s when I realized just how boring it looked. Isn’t the point of marketing and communications to get people’s… Read More »

Whether you’ve been a part of #NPMC Twitter chat from the beginning, or dropped into the conversation a few times, you’ve probably noticed that many of the chat topics focus on digital marketing and communications. We’ve discussed everything from social media and blogging to websites and Google tools. But what about offline communication channels? Many… Read More »

Media relations have always been an important part of nonprofit marketing and communications. Unfortunately, they can easily become lost in a jumble of responsibilities and not given the attention they need. A recent project at work led me to start paying more attention to media relations.  Over the past few weeks, I spent time sorting… Read More »

Is your nonprofit’s website brag-worthy or a source of shame? Do you treat your site as your most important digital asset, or a neglected item on your to-do list? Digital marketing tools abound and it’s tempting – and sometimes rewarding – to test out new tools, networks and platforms. But in 2015, your nonprofit website should… Read More »

Your nonprofit has a blog, wants a blog, needs a blog or is currently neglecting a blog. You know that blogging has benefits, but it also has drawbacks. So, is blogging worth it for your nonprofit? Just last week, Good Works and Envision Online Media released their first State of the Canadian Web Nation benchmark… Read More »

Today’s nonprofit marketer has access to a huge range of free online tools to support research, planning, measurement and analysis, content creation, curation, management and promotion, meetings and collaboration – and even advertising. Google alone has a huge range of free online tools for nonprofit marketers and communicators. In fact, Google has a program dedicated to… Read More »

It will soon be two months since our last #NPMC Twitter chat, which feels like forever to me! I’ve been ready and excited to tackle this month’s topic – nonprofit key messages – since it came up way back in June when discussing our July chat topic. For July, community member RoiAnn Phillips had requested… Read More »