Email is an indispensable tool for nonprofit marketers. Through email marketing, you can spread the word about your cause and engage more deeply with your audiences. In this post, you’ll get to know about four different emails that your organization needs to send to subscribers. We’ll walk you through the best practices to maximize your… Read More »
Automated welcome emails can benefit your nonprofit in many ways. Let’s start with the most basic: building a relationship with your supporters. Just like in real life, you can’t just ask someone to donate or volunteer the first time you meet them. You have to build some kind of relationship first — or at least… Read More »
I’ve started noticing an odd quirk in the way comms professionals talk about email. I’ll be chatting with a colleague, sharing stories about our work, and then a statement like this will come out: “We blast our list every month with blog posts they might have missed and curated content we think they’ll like” “We… Read More »
PUBLISHED April 11, 2017 by Kelly Rembold
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For many nonprofits, email is an essential tool for reaching a wide variety of audiences. But with high list churn rates and low open and click rates, what can you do to make sure audiences are actually reading your nonprofit’s emails? The answer is in the format. Here are eight tips for effectively formatting your… Read More »
It’s no secret that effective use of email communications is a pillar of nonprofit engagement and fundraising strategies. But how important is it, exactly? As it turns out, it’s pretty critical. The 2016 M+R Benchmarks study found that 29% of online revenue comes from email fundraising, yet response rates to fundraising emails are down 8%… Read More »
Editor’s note: based on the questions I receive, improving email performance is a hot topic for readers lately (see this post on tips for getting readers to read and click on your nonprofit’s emails on the moflow blog). For today’s Q&A post, I asked email copywriting expert Kerri Karvetski of Company K Media to answer… Read More »
Since email is one of the main ways we connect with our stakeholders/donors/constituents these days, you’ve gotta get a toe in the door before you can even think of launching into your big pitch. And writing effective email subject lines is job 1 – it’s a first impression that really counts. I seem to have… Read More »
As a communications professional, you’ve likely heard: “Email is dead. It’s all about social media now.” “Gmail changes mean my email content will never get through. What’s the point?” “We don’t bother keeping a list. It’s too much work. Nobody knows how to manage it.” “CanSpam legislation means that email is dead.” When you hear… Read More »
You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line up what content you’re going to publish, and when. But what factors will guide you to making the right decisions?… Read More »
PUBLISHED October 3, 2013 by Farah Ng
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A well-executed email marketing campaign can make all the difference for nonprofits whether it’s to communicate with supporters, promote special events or request donations. There are plenty of free and paid email marketing tools available but they aren’t all made alike. I use an email management tool called Vertical Response for one of my client’s… Read More »