When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? Is it time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »
Facebook continues to lead the way for the number of unique monthly users at an almost 3 to 1 ratio over its next closest competitor. With this level of popularity, Facebook has been and continues to be the social media platform of choice for many nonprofit organizations. With a historic organic reach of over 16%… Read More »
Did you know that through the Google Grants program, your nonprofit could be accessing up to $10,000 per month of in-kind Google AdWords advertising? Though it is a fantastic opportunity for nonprofits, many are either not aware of the Google Grants program or simply don’t know how it works. That’s why I invited Mark Hallman… Read More »
How did one nonprofit go from 85 to over 24,000 Facebook likes? From almost no engagement to an extremely active, vibrant online community? The answer for The Caregiver Space is Facebook advertising. TheCaregiverSpace.org is an online community that allows caregivers to share their experiences, find resources, cope with stress and effectively combat the isolation and… Read More »
The Google Grants program is a great option for charities that are short on marketing funds and could benefit from an increased online presence. This program provides up to $10,000 per month of in kind advertising through Google AdWords to qualified registered charitable organizations. When used correctly, Google Grants help nonprofit organizations raise awareness, reach… Read More »
The calendar is marked, venue is booked and speaker is confirmed. Now what? Most likely, the planning committee and co-workers are looking at you to help ensure a full house. Just how are you going to ‘put those bums in seats’? Whether your event is a public workshop, symposium or education expo, it requires marketing… Read More »
Three (period-separated) word taglines are everywhere. Are they making a comeback? Gaining popularity? Or have they just been a far-too-prevalent (and boring) staple for years? Here are a few examples: Wisdom. Power. Change. Young. Professional. Connected. People. Planet. Profits. Live. Learn. Cure. This one doesn’t exactly fit the criteria, but I’d say it can be… Read More »