Did you know that through the Google Grants program, your nonprofit could be accessing up to $10,000 per month of in-kind Google AdWords advertising? Though it is a fantastic opportunity for nonprofits, many are either not aware of the Google Grants program or simply don’t know how it works. That’s why I invited Mark Hallman of Evergreen Digital Marketing to share his expertise with us in this video interview.

Mark Hallman is a Google AdWords Certified Partner who develops digital marketing campaigns for small to medium sized organizations. He has previously written for us about how to set up your Google Grants account, and we thought it would be helpful to take a step back to talk about Google AdWords and Google Grants basics.

In this video interview, I asked Mark to answer a number of questions, including:

  • What are Google AdWords and Google Grants?
  • How do nonprofits benefit from participating in the Google Grants program?
  • What is the best way for nonprofits to get started?

 

 

During the interview, in addition to explaining Google AdWords and Google Grants basics, Mark explained:

  • The numerous benefits of participating in the program
  • How to get started: slowly, with a few simple, branded campaigns
  • How to take advantage of the integration between Google Adwords and Google Analytics
  • Very interesting arguments for the skeptics

And here are the resources that we mentioned during the interview – and added after – to help you get oriented and get started:

To learn more from Mark himself, you can find him on Twitter or on Facebook.

 

Marlene Oliveira

Marlene Oliveira

Communications advisor and copywriter at moflow
Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having worked in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grant-making organizations, advising on communications strategy, and writing stories and other content.
Marlene Oliveira