Are you currently working on your organization’s annual report, or planning to get started soon? This resource roundup is for you if you need help with annual report planning, writing, design – or if you simply need a pep talk because you want to enjoy the process this year. The annual report guidance in these… Read More »
Are you responsible for producing a nonprofit annual report? Does the process feel like a drag every year? Reframe your thinking! Although a “report” might not feel like the most exciting project for a marcom pro who enjoys more obviously creative projects, there are many ways you can benefit from the annual report creation and production… Read More »
In this day of digital marketing and easy to measure analytics, print marketing is often overlooked when it comes to quantitative measurement. However, since many nonprofits still use a wide variety of print materials, knowing the ROI of a printed piece is important as you strategize for an upcoming campaign. Here’s help with measuring the… Read More »
Every nonprofit has a cycle of projects, events, and activities throughout the year. One that always seems to creep up on us is the Annual Report. How to evolve the narrative beyond the typical fact dense recap is a real challenge. The key to making this a vibrant piece that talks about all the amazing… Read More »
Whether you’ve been a part of #NPMC Twitter chat from the beginning, or dropped into the conversation a few times, you’ve probably noticed that many of the chat topics focus on digital marketing and communications. We’ve discussed everything from social media and blogging to websites and Google tools. But what about offline communication channels? Many… Read More »
What if the CEO of corporation X refused to report profits in their annual report to shareholders? He would be seeking a new job in 2015, right? Just like this hypothetical out-of-work CEO, for too long nonprofits have got away with leaving their true profit out of their annual reports. The bottom line for a… Read More »
PUBLISHED November 21, 2013 by Katherine Moffat
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In previous posts, I discussed choosing a printer, and the differences between common printing processes. As a marketing pro in the nonprofit environment, you also need to understand some of the other subtleties and perceptions of colour printing vs black and white when giving direction to your designer. In this post, we’ll look at some… Read More »
PUBLISHED October 29, 2013 by Katherine Moffat
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You’ve made the decision to include print in your marketing mix, but do you understand the printing options available and what might suit your needs? Like so many industries, how printing is done has been transformed with the advancement of digital technology. A push for quick turnarounds continues to drive the growth of on-demand printing.… Read More »
PUBLISHED September 19, 2013 by Katherine Moffat
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Over my career of 20 years in designing for print, I’ve seen a huge amount of change in our field. Predictions about the demise of print have been around since the advent of digital communications, but in 2013, print is still an important part of the marketing mix for many nonprofits. So, if you’ve made… Read More »