#NPMC Chat

How do you keep your nonprofit organization’s team of spokespeople delivering the right messages, in the right way? You might have a team of spokespeople made up of subject matter experts, staff from various departments, volunteers telling their personal stories, board members and other leaders and more. How do you keep this diverse group of… Read More »

During a lively #NPMC Twitter chat on content marketing in April, it became clear that we should have a follow up chat dedicated just to setting goals and measuring effectiveness. When we work on improving our nonprofit’s content, we often focus on increasing page views, improving email open rates, upping click throughs, and generating more… Read More »

A couple of months ago, when I asked for topic ideas for future #NPMC chats, content marketing came up. And there were so many questions, we decided to divide the topic across three chats. Last month, we talked about content marketing strategy. In June, we’ll talk about setting goals and measuring success. And on Thursday,… Read More »

In response to a request for #NPMC Twitter chat topics this month, our friends at the Community Media Workshop suggested content marketing. And when I asked community members on Twitter for their content marketing questions, what emerged was a need to discuss content marketing strategy. It seems safe to say that content marketing has moved… Read More »

When you are shaping your nonprofit’s messages, whether at a strategic (branding) or campaign level, what is your focus? Are you zeroing in on solving a problem, or are you presenting a possibility to pursue? What approach works best when it comes to nonprofit messaging? It seems the experts are divided and the research is… Read More »

Faced with limited resources, do you amplify your nonprofit’s communications capacity by working with communications volunteers? As the communications landscape continues to change and evolve, the volume of our output grows and grows. But these challenges also bring about new opportunities and the potential for all kinds of meaningful new roles for communications volunteers.  … Read More »

Do you have a professional development plan? If yes, is the plan something you have created for your own career development? Or, are your professional development pursuits supported by your employer? Marketing communications is a fast-paced, ever-changing field, so dedicating time to professional development is essential – but how do you do it? Developing our… Read More »

When we talk about communications capacity (and wanting to build it), there’s never enough. What do you want more of? What would increase or enhance your capacity to achieve more with your nonprofit communications? To better understand where you are today, a good place to start is with what communications capacity means to you. Our… Read More »

If your nonprofit has a social media presence (and we know not all do), are you using any of the social platforms to fundraise? If yes, how are you doing so? If no, what’s stopping you? In response to a call for future chat topics, community member Jennifer Charney suggested that we chat about using… Read More »

When it comes to writing for nonprofit websites, we expect our content to do a great deal of heavy lifting: capture the attention of those interested in our cause, build belief in our organizations, position our nonprofits as thought leaders or experts, achieve high-ranking search engine results, and motivate donations and volunteerism, to name just… Read More »