Today’s nonprofit marketer has access to a huge range of free online tools to support research, planning, measurement and analysis, content creation, curation, management and promotion, meetings and collaboration – and even advertising. Google alone has a huge range of free online tools for nonprofit marketers and communicators.

In fact, Google has a program dedicated to nonprofits, through which they offer free or highly discounted products, including:

What can your organization accomplish with these free tools?

To get an idea of what can be accomplished using Google’s tools, here’s a video case study from the Natural Resources Defense Council. This organization has used the suite of Google’s tools and Google AdWords grants, to drive 4.7 millions visits to their website – equivalent to $2.6 million in advertising value.

Are you using free online tools to support your nonprofit’s marketing communications?

With all that is possible using the combination of these free tools, are you taking full advantage? For example, are you:

  • Taking advantage of Google Ad Grants to access free advertising dollars?
  • Streamlining your workflow via Google Drive, Forms and Calendar?
  • Boosting your video content through the YouTube for Nonprofits Program?

Let’s talk free tools during the October #NPMC chat

Who is using what tools and what are these tools making possible? What would you like to accomplish for your nonprofit organization using these tools? What help do you need to take full advantage of them?

Let’s learn from each other during #NPMC chat for nonprofit marketers and communicators on Thursday, October 30, 2014 at 1:00 p.m. ET. Thank you to Marrisa Wasseluk for suggesting this month’s chat topic and to everyone who submitted ideas!

Related resources

 

Marlene Oliveira

Marlene Oliveira

Communications advisor and copywriter at moflow
Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having worked in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grant-making organizations, advising on communications strategy, and writing stories and other content.
Marlene Oliveira

@mo_flow

Marlene Oliveira