How do you keep up with the need to create content for your nonprofit organization on a regular basis? And how do you ensure the quality of that content? Is this something you struggle with? If yes, you’re not alone. Recently, Nonprofit MarCommunity blogger and #NPMC chat participant Kelly Rembold asked me for advice on how… Read More »
Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the workload is by setting and staying focused on priorities. There will always be… Read More »
What would you say is the purpose of your nonprofit organization’s marketing communications efforts? Is it to support fundraising, to provide advice as an internal consultant, or to create strategic initiatives at the leadership level? According to Dr. Ajay Sirsi in this blog post about assessing and improving the role of nonprofit marcom, asking this… Read More »
You already know better than to design communications for the general public, right? So, how do you prioritize your nonprofit’s many audiences – and understand them? This is what we’ll discuss at the May 2016 #NPMC Twitter chat for nonprofit communicators. Why prioritizing audiences is important No nonprofit has the resources to actually reach “everyone” and if… Read More »
Every nonprofit organization I’ve worked with – in some way, shape or form – has values. They may be called Value Statements, Guiding Principles or Approach. Values may be a handful of characteristics, a paragraph or two or a paragraph for each value. Regardless of the name or format, they all have the same purpose:… Read More »
Have you ever felt like your workload is a never-ending list of priorities with no end in sight? Have trouble focusing because you’re pulled in too many directions? If your workload keeps de-railing your progress, or if starting on something new just seems impossible, it can begin to feel like things will always be this… Read More »
When you think of the ‘big names’ in nonprofit marketing communications, who comes to mind? Are you drawing a complete blank? Or, are you coming up with the names of consultants vs. people working inside nonprofit organizations? That makes sense. While those of us running businesses must build ‘marketing ourselves’ into our day-to-day work, you’re spending… Read More »
Let’s assume (and hope!) that you’re already convinced that quality storytelling is just what your nonprofit needs. Now what? Or, maybe you’ve plowed ahead only to discover that storytelling done ad hoc has been a disaster. How can you get organized? Where do you collect all the materials that can inform your nonprofit’s stories? How… Read More »
When was the last time you reviewed or revisited your nonprofit’s use of social media? This is the topic of the November 2015 #NPMC Twitter chat. I’ll tell you right off – how we use social media at HealthConnect One shifts according to agency priorities at any given time. We’re a national, U.S.-based organization with… Read More »
How can nonprofit marketers and communicators work effectively with internal clients – team members in other departments with marketing communications projects and needs? What should we consider or address in our processes to make the most of these internal relationships? This is the topic of the October 2015 #NPMC Twitter chat. Building and nurturing relationships… Read More »