Whether you’ve been a part of #NPMC Twitter chat from the beginning, or dropped into the conversation a few times, you’ve probably noticed that many of the chat topics focus on digital marketing and communications. We’ve discussed everything from social media and blogging to websites and Google tools. But what about offline communication channels? Many… Read More »
Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear… Read More »
PUBLISHED January 8, 2015 by Suzanne Hallsworth
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A new year brings new possibilities and a fresh start to your nonprofit marketing efforts. If you are looking for inspiration, two recently published research studies can help you take your digital communications strategies to the next level. First, Blackbaud and Content Marketing Institute have once again collaborated to deliver the 2015 Nonprofit Content Marketing:… Read More »
What if the CEO of corporation X refused to report profits in their annual report to shareholders? He would be seeking a new job in 2015, right? Just like this hypothetical out-of-work CEO, for too long nonprofits have got away with leaving their true profit out of their annual reports. The bottom line for a… Read More »
Is there someone who has inspired you in life or in your career? A figure who, through their words, has made a lasting impression and influenced the work you do – or how you do it? I posed these questions to a small group of nonprofit communicators, who responded with some very powerful words; not… Read More »
Every year, ABC Life Literacy Canada (ABC) celebrates Family Literacy Day in January. Family Literacy Day is an awareness-building platform that allows ABC to talk about the importance of family literacy in Canada. For Family Literacy Day 2014, ABC decided to address the challenge of tracking engagement in order to measure participation across the country.… Read More »
While some nonprofits are slow to “go digital”, our nonprofit primarily exists online. We were quick to build out our social media channels along with our website but we reached a point where our follower growth stagnated and our audience was disengaged. I wasn’t sure where to go for help until I watched a webinar… Read More »
This year, when we explored the topic of nonprofit communications capacity in blog posts, LinkedIn discussions and during our most recent #NPMC Twitter chat, a recurring theme was ‘not enough time to get everything done’. So for our last post of 2013, I asked community members for their reflections and answers to this question: “Based on… Read More »
When we talk about communications capacity (and wanting to build it), there’s never enough. What do you want more of? What would increase or enhance your capacity to achieve more with your nonprofit communications? To better understand where you are today, a good place to start is with what communications capacity means to you. Our… Read More »
With Halloween just behind us and the holiday season just ahead, we have the opportunity to see many nonprofits using holiday themed campaigns – both effectively and ineffectively. To glean insights into how nonprofits can use holiday and seasonal related campaigns well, I invited Kerri Karvetski, strategist, campaigner, copy writer and trainer at Company K… Read More »