With Halloween just behind us and the holiday season just ahead, we have the opportunity to see many nonprofits using holiday themed campaigns – both effectively and ineffectively.

To glean insights into how nonprofits can use holiday and seasonal related campaigns well, I invited Kerri Karvetski, strategist, campaigner, copy writer and trainer at Company K Media to share her expertise in a video interview.

During our conversation, Kerri touched on the three archetypal elements to anchor any campaign, provided specific advice on how to meaningfully bring in a holiday theme, and highlighted a number of resources and examples to help you get started. Kerri shared so much practical advice, the interview turned into a mini-training, so it’s definitely worth setting 15 minutes aside to watch this video!

During the interview, Kerri mentioned three specific examples of campaigns that are well done and appropriate for the holidays while tied to the real needs of nonprofits.

More helpful resources Kerry mentioned:

  • Kerri has put together Pinterest boards boards full of nonprofit campaigns tied to Valentine’s day, International Women’s Day, Thanksgiving, Mother’s Day and more.
  • LightBox Collaborative’s Editorial Calendar provides prompts to help you plan your campaigns all year long.
  • Kerry welcomed more questions and discussion on social media. Reach out to Kerri on Twitter or Facebook.

If you want to tap into more of Kerri’s fabulous experience and expertise, she’s offering a CharityHowTo webinar, WRITING FOR THE WEB: A Step-by-Step Guide to Writing Great Email Appeals on November 20.

Marlene Oliveira

Marlene Oliveira

Communications advisor and copywriter at moflow
Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having worked in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grant-making organizations, advising on communications strategy, and writing stories and other content.
Marlene Oliveira