You have spent countless hours creating a marketing and communications strategy and budget for your nonprofit and there is just one thing standing in your way from executing it: board approval. For many, getting board approval can be a stress-inducing exercise but it does not have to be that way. If you keep in mind… Read More »
When you’re running a small or start up nonprofit, time management gets messy. Which hat do you wear and when? How do you develop your organization while managing all of your daily operations? I made up exactly half of our nonprofit team when we started in 2012 and I managed the responsibilities of a full… Read More »
As marketers and communicators, it’s important to stay fresh and inspired. Where do you turn for ideas and inspiration? It’s all around us, in both expected and unexpected places. To discover some new ways to inspire nonprofit marketing, I posed the question to a group of pros. Their answers are diverse, clever and…inspiring! Here are… Read More »
Blackbaud recently published a white paper by Mark Rovner titled, The Next Generation of American Giving: The Charitable Habits of Generations Y, X, Baby Boomers and Matures. The study is based on findings from an online survey of US donors conducted in May 2013 and looks at the behavior of four generations: Generation Y (born… Read More »
In 2013, the David Suzuki Foundation 30×30 Nature Challenge went from a local experiment to a successful nation-wide campaign. The nonprofit challenged participants to commit to getting out into nature for 30 minutes a day for 30 consecutive days. More than 10,000 Canadians and over 250 workplaces participated in the challenge, doubling their time spent… Read More »
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause By Kivi Leroux Miller Published by Jossey-Bass, 2010 228 pgs $30.06 from Amazon.ca My interest in reading this book came through the Nonprofit MarCommunity. I was looking for a way to participate in the discussion, and thought reading a well-regarded… Read More »
If your organization’s communications team includes volunteers, it’s important to build a foundation for success through clear communication, structure, orientation, training and support. Communications volunteers may be responsible for developing or delivering your nonprofit’s messages and for representing your brand. Therefore, they must be meaningfully, carefully and effectively engaged. To begin, assess what it is… Read More »
In last month’s very lively #NPMC chat, our topic was nonprofit marketing budgets. As we explored this topic, the conversation touched upon the overall role of marketing communications in a nonprofit. The archives have been posted and here are a few tweets from our conversation, which has inspired our topic for June 27: @chilikris: However, donations… Read More »
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about what content fits on your organization’s blog; the idea is not… Read More »
Specializing in nonprofit marketing communications is an exciting and rewarding career choice. It’s not for everyone, but those who do it seem to really love it. In recent months, I’ve had many conversations about advice to give those considering the specialty. I decided to tap into our community’s collective wisdom and ask a number of… Read More »
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