According to Environmental Defence, before a typical Canadian makes it to the breakfast table, he or she has probably used almost 15 personal care products with over 100 toxic ingredients. In Canada, cosmetics refer to any product used for grooming – which can include men’s, women’s and even baby care products. Unfortunately, as products are… Read More »
Social media planning is important for two main reasons: securing internal support and ensuring an efficient use of resources. A good social media plan not only identifies the fun stuff – your goals, strategy and creative tactics, but it also demonstrates the sound business sense of using social media to advance your charitable organization. Securing… Read More »
Chances are that terrific brochure you just created for the general public is going to fail. If you are writing something with the purpose of appealing to everyone it will likely be effective with no one. These one-size-fits-all calls to action are missing the mark if you are not first defining who your audience really… Read More »
As a health communicator, you need to turn often-complex information, advice and terminology into simple, easy to understand messages that inform, interest and potentially help your readers. Here are some important points to consider when shaping the content of your health communications. 1. Determine your objective There are many potential objectives for a health communications… Read More »
How do you develop (or revitalize) an effective and engaging nonprofit newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help: 1. Establish an objective As with any communications project, your first step is to establish a clear objective. It could be maintaining top-of-mind… Read More »
Are mission statements being abused by nonprofits? Given all of the heavy lifting we expect of mission statements, is it a mistake to also expect them to serve as effective marketing messages – taglines in particular? We invited mission statement expert, Sam Frank, Principal at Synthesis Partnership, to weigh in on the matter and ended… Read More »
I’ve written before about communicating benefits to your audience, but there is another, very specific way of keeping your audience at the centre of your nonprofit copywriting. When trying to draw in your reader, there is a simple tactic you should employ. Actually, it’s just a word: ‘you’. Use it in your copy. Often. Every… Read More »
Does your non-profit have a ‘go-to’ tactic – and you need to get out of the rut? Is your organization’s default set to ‘brochure’, ‘buckslip’ or ‘poster’? Or has new media caused a shift to ‘e-blast’, ‘microsite’ or [shudder] ‘viral video’? There isn’t anything inherently wrong with any of these tactics (except for thinking that… Read More »
When Randi Gill began her career in the nonprofit sector, she wanted two things: to be challenged and to make an impact. Nine years later, Randi has definitely achieved both goals. Currently the Communications Manager, Western Canada at the Canadian Diabetes Association, Randi has held several progressive marketing and communications roles within the organization since… Read More »
Nicole Paterson is an award-winning marketer who doesn’t let a lack of resources get in the way of achieving her goals. Nicole has worked as the Manager of Marketing Communications at the Burlington Public Library since early 2009 before which her marketing roles in the non-profit sector included Nova Vita Domestic Violence Prevention Services, the… Read More »
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