When it comes to writing for nonprofit websites, we expect our content to do a great deal of heavy lifting: capture the attention of those interested in our cause, build belief in our organizations, position our nonprofits as thought leaders or experts, achieve high-ranking search engine results, and motivate donations and volunteerism, to name just… Read More »
Earlier this year, as I was working through the Marketing Writing Bootcamp course from MarketingProfs University, I was totally impressed by the session on SEO copywriting, delivered by Heather Lloyd-Martin (we’re a partner – see the bottom of this post for a $200 discount on MarketingProfs University courses). It was very timely because I recently… Read More »
When was the last time you updated the ‘donate’ and ‘volunteer’ pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that ‘donate’ and ‘volunteer’ pages… Read More »
How do you balance your personal and professional social media identities? Do you struggle with balance? Does this struggle hold you back from reaping the rewards of participating in social networks? To help us understand how nonprofit marketing communications professionals can participate in social media in a way that feels comfortable and suitable, I invited Debra… Read More »
Social media sites like Facebook and Twitter were once considered a trend but are now considered essential tools for nonprofits. With audiences growing accustomed to sophisticated online campaigns, it’s more important than ever to find a social media professional to help your organization stand out. In my experience, many nonprofits look to agencies and freelancers… Read More »
Do you want to reach out to your community in a completely awesome and unique way? In nonprofit, we usually have very few resources but a whole lot of storytelling talent and big heart. The solution; start creating videos, they’re a huge hit. Video creation does not have to be costly as the necessary tools… Read More »
With so many social media platforms out there, you may be wondering where you should focus your marketing communication efforts. That is one of the questions Social Media Examiner recently posed to marketers in North America, United Kingdom and Australia in their 5th annual survey, and the answers can be found in the 2013 Social… Read More »
Our #NPMC chat community continues to grow and thrive. Last month, the conversation was very lively, sparking much debate and between chats, community members are connecting and sharing ideas. In response to our request for chat topic ideas, Mike Ottenbrite suggested ‘email marketing’ – very much top of mind for many nonprofit marketers. Email marketing… Read More »
The Google Grants program is a great option for charities that are short on marketing funds and could benefit from an increased online presence. This program provides up to $10,000 per month of in kind advertising through Google AdWords to qualified registered charitable organizations. When used correctly, Google Grants help nonprofit organizations raise awareness, reach… Read More »
Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post ideas, it’s much easier to keep going. If your nonprofit has a blog and you struggle to come up with content,… Read More »
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