Online/email

Nonprofit organizations often have many internal departments, and each one becomes a stakeholder group when considering the organization’s website. A common problem for nonprofits is that these stakeholders end up competing with each other for real estate on the home page of the organization’s website: each group wants to promote their own content and be… Read More »

Even before you hear a ringing in your ear, start listening for your brand and your cause. Monitoring your brand online – as well as your cause – is crucial to your understanding of constituents, similar organizations and donors. The conversations about your cause and brand are already happening— fortunately, you can tap into all… Read More »

When disasters occur, social media activity increases very suddenly and dramatically for the Canadian Red Cross; people turn to the organization on social media for information, to learn how they can help and to find out how they can receive help. To keep up with this increased volume of activity, the Canadian Red Cross has… Read More »

With Halloween just behind us and the holiday season just ahead, we have the opportunity to see many nonprofits using holiday themed campaigns – both effectively and ineffectively. To glean insights into how nonprofits can use holiday and seasonal related campaigns well, I invited Kerri Karvetski, strategist, campaigner, copy writer and trainer at Company K… Read More »

How did one nonprofit go from 85 to over 24,000 Facebook likes? From almost no engagement to an extremely active, vibrant online community? The answer for The Caregiver Space is Facebook advertising. TheCaregiverSpace.org is an online community that allows caregivers to share their experiences, find resources, cope with stress and effectively combat the isolation and… Read More »

If your nonprofit has a social media presence (and we know not all do), are you using any of the social platforms to fundraise? If yes, how are you doing so? If no, what’s stopping you? In response to a call for future chat topics, community member Jennifer Charney suggested that we chat about using… Read More »

The Web changes fast. Every day there are new tools released that can help with your nonprofit’s Web presence. Both the software and hardware used by your audience evolve at an alarming rate, and your website needs to keep up. But how do you know when it’s really time to redesign? How can you tell… Read More »

Marco Campana epitomizes positive energy. A convincing communications strategist, his enthusiasm for his role and for the people he serves is infectious. Marco is part of the communications team at Maytree – a private foundation focused on poverty reduction, increased diversity in leadership and economic prosperity for newcomers to Canada. Marco’s focus is helping Maytree… Read More »

A well-executed email marketing campaign can make all the difference for nonprofits whether it’s to communicate with supporters, promote special events or request donations. There are plenty of free and paid email marketing tools available but they aren’t all made alike. I use an email management tool called Vertical Response for one of my client’s… Read More »

To build on the content we currently offer through this blog, we are getting ready to start offering more in-depth nonprofit marcom information, tools and training. This week, we are gathering information to tailor the new training and tools currently under development precisely to your needs. And because we’ve been getting so much interest in resources on… Read More »