Online/email

Wouldn’t it be great if your designer or design team could reach into your brain and pull out all the things you want (and don’t want) in your organization’s website design? It can be difficult to verbalize to others what you like (and don’t like) if you haven’t been trained in a visual vocabulary. I’m… Read More »

It seems not a month goes past without a fresh update to the layout and algorithm of our favourite social networks. 2013 saw Facebook finally jumping on the hashtag bandwagon and introducing Social Graph Search, as well as making the critical algorithm changes to Organic Reach. Hubspot produced a handy guide about these changes which… Read More »

When the International Association of Business Communicators (IABC) Toronto Chapter first started hosting a Twitter chat in late 2013, it was a way to continue the conversation among members, following local professional development events. According to Scott Fry, VP of Social Media for IABC/Toronto, this continued conversation turned out to be quite popular, and based on… Read More »

As communicators we spend considerable amounts of time crafting strategies and appeals to better connect audiences with our causes. Why do we then get in the way of good communications by choosing the wrong delivery tool? More specifically, in the online world, why do we still use the PDF document when it’s not the correct… Read More »

Did you know that through the Google Grants program, your nonprofit could be accessing up to $10,000 per month of in-kind Google AdWords advertising? Though it is a fantastic opportunity for nonprofits, many are either not aware of the Google Grants program or simply don’t know how it works. That’s why I invited Mark Hallman… Read More »

“None of our staff uses social media,” said no nonprofit with a realistic view of the past few years. Social media permeates our lives and your organization is being represented online—whether you’re paying attention or not. While you can’t dictate what other people say, a thoughtful social media policy helps bring disparate voices together and… Read More »

While some nonprofits are slow to “go digital”, our nonprofit primarily exists online. We were quick to build out our social media channels along with our website but we reached a point where our follower growth stagnated and our audience was disengaged. I wasn’t sure where to go for help until I watched a webinar… Read More »

As nonprofit marketers, we want to make smart use of analytics to evaluate our activities and make better decisions. But where do we begin? To help demystify the world of Google Analytics, I spoke with Jason Shim, Digital Media Manager at Pathways to Education Canada in this video interview. Jason is very passionate about helping… Read More »

Imagine getting updated as soon as information you need/want is published. Someone you follow finds a cool link, writes a great post, an article that mentions your organization is published, you’re mentioned in the news… With RSS feeds, as soon as the content you’re interested in is published, it’s shared with you. At its core,… Read More »

Even with all of the significant accomplishments by nonprofits in the social media space, many organizations don’t feel it’s necessary to have an in-house social media professional. Sometimes it’s an issue of budget, other times it’s the misconception that a specialist won’t add value to an organization’s marketing and communication strategies. But the competition for… Read More »