Online/email

Your nonprofit has a blog, wants a blog, needs a blog or is currently neglecting a blog. You know that blogging has benefits, but it also has drawbacks. So, is blogging worth it for your nonprofit? Just last week, Good Works and Envision Online Media released their first State of the Canadian Web Nation benchmark… Read More »

Content is still king, but a content calendar is queen. So,what is a digital content calendar? A digital content calendar is a tool used to plan topics, organize themes and explore ideas for content for all digital channels, in order to: Plan around key events and important dates Identify any gaps that may exist in… Read More »

Today’s nonprofit marketer has access to a huge range of free online tools to support research, planning, measurement and analysis, content creation, curation, management and promotion, meetings and collaboration – and even advertising. Google alone has a huge range of free online tools for nonprofit marketers and communicators. In fact, Google has a program dedicated to… Read More »

I like to think of a website not like a building that has a set construction end-date, but like a garden that continues to grow and requires constant attention. Often websites don’t get this level of attention of course, which leads to the periodic need to redesign or rebuild. If you reach this point in… Read More »

As a communications professional, you’ve likely heard: “Email is dead. It’s all about social media now.” “Gmail changes mean my email content will never get through. What’s the point?” “We don’t bother keeping a list. It’s too much work.  Nobody knows how to manage it.” “CanSpam legislation means that email is dead.” When you hear… Read More »

Finding time to ‘do’ social media can be a challenge, no matter the size of your nonprofit.  Most of us don’t have the luxury of social media being our full time job, so how do you maintain regular activity across the channels? Social media automation has had a bad rap recently, but that’s only because… Read More »

An editorial calendar can help make a side-project blog into the centerpiece of a nonprofit’s website, transforming your online hub from a static series of descriptions into a dynamic and interactive community destination. In this age of virtual volunteers, freelancers and telecommuting, an editorial calendar is more necessary than ever. An editorial calendar is key… Read More »

You might recognize Allie Axel as a contributor to the Nonprofit MarCommunity blog. She has been supporting our community of learning regularly since 2013 by sharing the knowledge and experience that comes from her work as the Media Director at The Caregiver Space. The Caregiver Space provides an online community for family caregivers to connect… Read More »

Is your nonprofit organization’s website converting? Are visitors to your site taking the actions you want them to take? According to Yesenia Sotelo of Smart Cause Digital, website conversions should be the primary reason your nonprofit site exists. Yesenia specializes in building websites for nonprofit organizations and offers training to help nonprofit marketers get ‘website… Read More »

You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line up what content you’re going to publish, and when. But what factors will guide you to making the right decisions?… Read More »