If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about what content fits on your organization’s blog; the idea is not… Read More »
Does your nonprofit have a presence on Google+? Do you even have time to consider yet another social network? Do you realize that there are some very big reasons that you can’t afford not to be on Google+? To explore this topic, I interviewed Marc Pitman, a well-known fundraising coach, leadership expert, nonprofit marketer and… Read More »
Youth worker and web technologist Jason Shim has always worked in brand-new roles that did not previously exist. Uncharted territory, full of possibility, is a comfort zone for the Digital Media Manager at Pathways to Education Canada, who excels when given freedom to explore a new role. Pathways to Education Canada helps youth in low-income… Read More »
You probably have a LinkedIn profile. You’ve probably received many invitations and heard many times that you should. So you created one. But even if you’ve built a strong list of connections, you may still be searching for how to get more out of LinkedIn. As with any other social media platform, an investment of… Read More »
Have you ever worked with a Web designer or developer and felt that you’re not on the same page? That he doesn’t understand the goals of your organization? That you’re not speaking the same language? As a nonprofit marketer, your website is one of your most valuable communication tools. Here’s how to get organized to… Read More »
Social media planning is important for two main reasons: securing internal support and ensuring an efficient use of resources. A good social media plan not only identifies the fun stuff – your goals, strategy and creative tactics, but it also demonstrates the sound business sense of using social media to advance your charitable organization. Securing… Read More »
How do you develop (or revitalize) an effective and engaging nonprofit newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help: 1. Establish an objective As with any communications project, your first step is to establish a clear objective. It could be maintaining top-of-mind… Read More »
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Community Giving and Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.… Read More »
One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s Hospital in Toronto, Ontario; a large, inner-city teaching hospital with a level-one trauma centre. Anthony is responsible for… Read More »
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