Reviews

Author’s note: This blog was originally written in 2014 and was updated in 2020 to reflect current information and practices. In a world where people have attention spans of eight seconds, nonprofit communicators can use vibrant images to help their stories and messages come to life. A great image can convey an entire narrative that complements… Read More »

Kivi Leroux Miller and I go back a long way. She’s been at my professional side ever since she published The Nonprofit Marketing Guide, her first book, in 2010. I’ve attended her webinars, read her blog posts, and even purchased an all-access pass to her website for a couple of years. And as I’ve progressed… Read More »

Brian Sooy’s book Raise Your Voice: A Cause Manifesto is an inspiring, easy to read book for anyone interested in transforming the internal culture of their nonprofit. Sooy positions his book as a means to help organizations find their voice and there are enough outstanding takeaways in here that it should. The slim paperback is… Read More »

First impressions make a strong impact. Creating consistent, branded, engaging communication materials to showcase your nonprofit is a must. But it’s not always easy to do. For marcom professionals, any tool that can make this easier is worth its weight in gold. When Canva was in its early days, I shared info about their “amazingly… Read More »

Most communicators in nonprofit organizations understand the importance of data and reporting back to our stakeholders about what we’re doing and how our programs are succeeding. We have to communicate not only our outputs: how many people we served; how many shelter beds we offered; or how many meals we served. We also need to… Read More »

A new year brings new possibilities and a fresh start to your nonprofit marketing efforts. If you are looking for inspiration, two recently published research studies can help you take your digital communications strategies to the next level. First, Blackbaud and Content Marketing Institute have once again collaborated to deliver the 2015 Nonprofit Content Marketing:… Read More »

A major component of nonprofit management is brand management – which can be particularly challenging in the context of our sector. If you feel as though you’d benefit from deepening your nonprofit brand management or brand strategy knowledge, The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity is a compelling read. The Brand… Read More »

We talk about books often here at the Nonprofit MarCommunity – this is a professional development site after all – and we get many awesome recommendations from our bloggers about what to read. Our past reviews, as well recent conversations I’ve had, started me thinking about the number books available that are specific to nonprofit… Read More »

If you are like most nonprofit communicators, you are used to wearing many different hats while you constantly re-prioritize. Most mornings, I walk in to work and look at my long list of things to do before writing a slightly shorter list of things I will do today. But then a crisis will happen, a… Read More »

While some nonprofits are slow to “go digital”, our nonprofit primarily exists online. We were quick to build out our social media channels along with our website but we reached a point where our follower growth stagnated and our audience was disengaged. I wasn’t sure where to go for help until I watched a webinar… Read More »