Perception. It’s a reality many nonprofit marketing communications professionals face in their strategy development and day-to-day work. How our organizations are perceived by our donors, funders, media, and other stakeholders shape our marketing, communications and fundraising efforts. Perceptions are the result of a process by which individuals interpret the information from the world around them,… Read More »
PUBLISHED January 7, 2014 by Suzanne Hallsworth
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As we start 2014 it is safe to say content marketing is no longer just a buzzword for marketers. In fact long before the phrase was fashioned, marketers have created and distributed content that their target audience would find valuable. The difference today is the practice of content marketing includes so many options – both… Read More »
After reading and recommending Kivi Leroux Miller’s previous book The Nonprofit Marketing Guide this summer, I was really looking forward to diving into her second book, Content Marketing for Nonprofits: A Communications Map for Engaging your Community, Becoming a Favorite Cause and Raising More Money. Reading them within a few months of each other, I… Read More »
Are your friends and family already asking for your holiday ‘wish list’? Why not take this opportunity to build your professional development library? You might have time over the holidays to actually read a book or two! To help unearth some must-reads to add to our wish lists, I asked a group of smart nonprofit… Read More »
PUBLISHED October 3, 2013 by Farah Ng
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A well-executed email marketing campaign can make all the difference for nonprofits whether it’s to communicate with supporters, promote special events or request donations. There are plenty of free and paid email marketing tools available but they aren’t all made alike. I use an email management tool called Vertical Response for one of my client’s… Read More »
PUBLISHED September 12, 2013 by Suzanne Hallsworth
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Blackbaud recently published a white paper by Mark Rovner titled, The Next Generation of American Giving: The Charitable Habits of Generations Y, X, Baby Boomers and Matures. The study is based on findings from an online survey of US donors conducted in May 2013 and looks at the behavior of four generations: Generation Y (born… Read More »
When a brand becomes a verb, it is generally an indication that it has become an industry leader. Adobe Photoshop certainly holds that distinction, as “photoshopping” has become synonymous with image editing. However, for small nonprofits with tight budgets, what if you can’t afford to invest in Photoshop? Though TechSoup Canada offers the full CS6… Read More »
PUBLISHED July 18, 2013 by Suzanne Hallsworth
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With so many social media platforms out there, you may be wondering where you should focus your marketing communication efforts. That is one of the questions Social Media Examiner recently posed to marketers in North America, United Kingdom and Australia in their 5th annual survey, and the answers can be found in the 2013 Social… Read More »
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause By Kivi Leroux Miller Published by Jossey-Bass, 2010 228 pgs $30.06 from Amazon.ca My interest in reading this book came through the Nonprofit MarCommunity. I was looking for a way to participate in the discussion, and thought reading a well-regarded… Read More »
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications By Sarah Durham Published by Jossey-Bass, 2009 208 pgs $33.58 from amazon.ca For the last several years, I’ve been following the folks at Big Duck who provide excellent information on nonprofit communications through their blog, podcast and other resources, including workshops. When I stumbled… Read More »