Brand Atlas: Branding Intelligence Made Visible By Alina Wheeler & Joel Katz Published by John Wylie and Sons, 2011 144 pgs $22.53 at Amazon.ca As a former brand manager and current branding consultant in the nonprofit sector, I know brand is a word that comes with baggage. If your organization chooses to focus on… Read More »
Five Good Ideas : Practical Strategies for Non-profit Success Edited by Alan Broadbent and Ratna Omidvar Coach House Books, 250 pp., $23.95 This book presents a collection of “what some of the best thinkers and practitioners consider the top ideas” in non-profit management. Its well-designed, easy to read and full of way more than… Read More »
Chances are that terrific brochure you just created for the general public is going to fail. If you are writing something with the purpose of appealing to everyone it will likely be effective with no one. These one-size-fits-all calls to action are missing the mark if you are not first defining who your audience really… Read More »
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