Author’s note: This blog was originally written in 2014 and was updated in 2020 to reflect current information and practices. Creating clarity and consistency in your organization’s communications assists your audiences to better understand your mission, strategies and activities. In previous posts I discussed elements to include when developing your brand guidelines and items to provide… Read More »
Author’s note: This blog was originally written in 2014 and was updated in 2020 to reflect current information and practices. Your nonprofit does important work, serves people with needed programs and services, and enriches your community through the efforts of dedicated volunteers and staff members. Yet you feel your organization’s public profile isn’t as compelling… Read More »
Do you know what messages to share during a crisis? As a nonprofit marketer and communicator, how you communicate in difficult times can make or break your organization’s future success. If your messages are shared quickly yet thoughtfully, you can rally your donors and dissuade your skeptics. Conversely, a response that’s overdue or disjointed may… Read More »
Every nonprofit organization I’ve worked with – in some way, shape or form – has values. They may be called Value Statements, Guiding Principles or Approach. Values may be a handful of characteristics, a paragraph or two or a paragraph for each value. Regardless of the name or format, they all have the same purpose:… Read More »
It will soon be two months since our last #NPMC Twitter chat, which feels like forever to me! I’ve been ready and excited to tackle this month’s topic – nonprofit key messages – since it came up way back in June when discussing our July chat topic. For July, community member RoiAnn Phillips had requested… Read More »
![Ensuring consistency among your nonprofit’s spokespeople [#NPMC chat]](https://nonprofitmarcommunity.com/wp-content/uploads/2014/07/Microphone.jpg)
How do you keep your nonprofit organization’s team of spokespeople delivering the right messages, in the right way? You might have a team of spokespeople made up of subject matter experts, staff from various departments, volunteers telling their personal stories, board members and other leaders and more. How do you keep this diverse group of… Read More »
Is your marketing communications copy strengthening your brand? To be successful, your message must not only be compelling, but it must also be aligned with your brand position. Here are five key points that will help you to assess the brand-strengthening potential of your words: 1. Key messages Your brand is most likely based on… Read More »
Are mission statements being abused by nonprofits? Given all of the heavy lifting we expect of mission statements, is it a mistake to also expect them to serve as effective marketing messages – taglines in particular? We invited mission statement expert, Sam Frank, Principal at Synthesis Partnership, to weigh in on the matter and ended… Read More »
Three (period-separated) word taglines are everywhere. Are they making a comeback? Gaining popularity? Or have they just been a far-too-prevalent (and boring) staple for years? Here are a few examples: Wisdom. Power. Change. Young. Professional. Connected. People. Planet. Profits. Live. Learn. Cure. This one doesn’t exactly fit the criteria, but I’d say it can be… Read More »
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