Stakeholder relations

Are you currently working on your organization’s annual report, or planning to get started soon? This resource roundup is for you if you need help with annual report planning, writing, design – or if you simply need a pep talk because you want to enjoy the process this year. The annual report guidance in these… Read More »

We’ve talked about how to deal with a communications issue or crisis. But it’s equally important to understand how to prevent topics from becoming issues and issues from becoming crises. Welcome to the world of issues management. What is issues management, exactly? Like many communications principles, the idea of issues management is a simple one,… Read More »

Some people think you only need a crisis communications plan when a crisis presents itself. Those people are wrong. Creating a plan of action when there is no crisis to speak of will make sure that if and when your nonprofit organization experiences a crisis, you’ll be ready. When it comes right down to it,… Read More »

Most communicators in nonprofit organizations understand the importance of data and reporting back to our stakeholders about what we’re doing and how our programs are succeeding. We have to communicate not only our outputs: how many people we served; how many shelter beds we offered; or how many meals we served. We also need to… Read More »

Seneca Garber is an arts enthusiast whose background in education influences his approach to marketing. Currently Director of Marketing at Seattle Chamber Music Society (a role he’s held for the past two years), Seneca previously worked at the Seattle Opera in the education department. “I always loved the arts but knew I wasn’t going to… Read More »

Do you work for a membership-based organization? Are you challenged with keeping your community of members engaged and connected with your nonprofit – and with each other? The Nonprofit Technology Network (NTEN) shows gratitude for their members and sparks engagement by holding a Member Appreciation Month each November. Timed to coincide with their fall membership… Read More »

How do you develop (or revitalize) an effective and engaging nonprofit newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help: 1. Establish an objective As with any communications project, your first step is to establish a clear objective. It could be maintaining top-of-mind… Read More »

Are mission statements being abused by nonprofits? Given all of the heavy lifting we expect of mission statements, is it a mistake to also expect them to serve as effective marketing messages – taglines in particular? We invited mission statement expert, Sam Frank, Principal at Synthesis Partnership, to weigh in on the matter and ended… Read More »

Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the Pennsylvania Medical Society prior to her current workplace. She explains that she has been attracted by the small-office environment,… Read More »