Personal branding

When you think of the ‘big names’ in nonprofit marketing communications, who comes to mind? Are you drawing a complete blank? Or, are you coming up with the names of consultants vs. people working inside nonprofit organizations? That makes sense. While those of us running businesses must build ‘marketing ourselves’ into our day-to-day work, you’re spending… Read More »

Looking for a role in nonprofit marketing communications? Based on my experience, there are common attributes for successful marketing communications professionals in nonprofits. Key skills to have include a demonstrated capacity to think critically, communicate clearly both in written and verbal form, solve complex problems, ethical behavior and time management. But in today’s competitive environment… Read More »

How do you balance your personal and professional social media identities? Do you struggle with balance? Does this struggle hold you back from reaping the rewards of participating in social networks? To help us understand how nonprofit marketing communications professionals can participate in social media in a way that feels comfortable and suitable, I invited Debra… Read More »

You probably have a LinkedIn profile. You’ve probably received many invitations and heard many times that you should. So you created one. But even if you’ve built a strong list of connections, you may still be searching for how to get more out of LinkedIn. As with any other social media platform, an investment of… Read More »