Websites

We live in an era where a baseline SEO strategy is a must-have. Search is a crucial traffic source for many organizations, and is important for reaching new audiences beyond those you are already connected to via email and social media. But how can you reach these audiences in such a crowded, noisy place like… Read More »

Landing pages are valuable tools in your nonprofit’s online marketing tool box. Using a landing page lets you direct your website traffic to the places you want them to go, and encourages your site visitors to take the actions you want them to take. If you’re not already using them, this post will show you… Read More »

Nonprofit communicators connect people in need with valuable information and support every day through a range of digital communications channels. Many organizations support people with disability, older people, people with English as a second language and people with low literacy to access practical help and programs every day. For many people experiencing disadvantage, finding out… Read More »

“How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?” I’m not an SEO expert, but since I am a Web developer, basic search engine optimization is a service I include in my work. When optimizing your new nonprofit website for search engines, your ultimate goal is… Read More »

Selecting a website platform or content management system (CMS) for your nonprofit is an extraordinarily difficult task. Making the wrong decision can have big consequences down the line, both for your organization and its finances. So it’s important to carefully consider your options. Many people make their selection based on who has the most convincing… Read More »

Virtually every nonprofit has a website to promote its message, but some also make use of microsites – smaller satellite websites intended to complement the organization’s greater cause but focused on a specific issue. A microsite can be a powerful tool to promote your nonprofit’s latest campaign, but depending on factors such as its content,… Read More »

Attracting visitors to your nonprofit’s  website is an ongoing challenge  – but it’s  only half the battle. Your site also needs to be user-friendly. You need to make the experience pleasant enough that visitors choose to stay and engage with your content once they get there. Here are five simple techniques you can employ to… Read More »

Is your nonprofit’s website brag-worthy or a source of shame? Do you treat your site as your most important digital asset, or a neglected item on your to-do list? Digital marketing tools abound and it’s tempting – and sometimes rewarding – to test out new tools, networks and platforms. But in 2015, your nonprofit website should… Read More »

SEO (search engine optimization) is not just another TLA (three letter acronym) that nonprofits can ignore with impunity. Many nonprofits are put off by the challenges, pitfalls, and potential costs of all things technical. SEO does sound technical — and is to an extent — but it needn’t be daunting. In its simplest form, SEO… Read More »

I like to think of a website not like a building that has a set construction end-date, but like a garden that continues to grow and requires constant attention. Often websites don’t get this level of attention of course, which leads to the periodic need to redesign or rebuild. If you reach this point in… Read More »