Is your nonprofit organization’s website converting? Are visitors to your site taking the actions you want them to take? According to Yesenia Sotelo of Smart Cause Digital, website conversions should be the primary reason your nonprofit site exists. Yesenia specializes in building websites for nonprofit organizations and offers training to help nonprofit marketers get ‘website… Read More »
Wouldn’t it be great if your designer or design team could reach into your brain and pull out all the things you want (and don’t want) in your organization’s website design? It can be difficult to verbalize to others what you like (and don’t like) if you haven’t been trained in a visual vocabulary. I’m… Read More »
As communicators we spend considerable amounts of time crafting strategies and appeals to better connect audiences with our causes. Why do we then get in the way of good communications by choosing the wrong delivery tool? More specifically, in the online world, why do we still use the PDF document when it’s not the correct… Read More »
Nonprofit organizations often have many internal departments, and each one becomes a stakeholder group when considering the organization’s website. A common problem for nonprofits is that these stakeholders end up competing with each other for real estate on the home page of the organization’s website: each group wants to promote their own content and be… Read More »
The Web changes fast. Every day there are new tools released that can help with your nonprofit’s Web presence. Both the software and hardware used by your audience evolve at an alarming rate, and your website needs to keep up. But how do you know when it’s really time to redesign? How can you tell… Read More »
To build on the content we currently offer through this blog, we are getting ready to start offering more in-depth nonprofit marcom information, tools and training. This week, we are gathering information to tailor the new training and tools currently under development precisely to your needs. And because we’ve been getting so much interest in resources on… Read More »
When it comes to writing for nonprofit websites, we expect our content to do a great deal of heavy lifting: capture the attention of those interested in our cause, build belief in our organizations, position our nonprofits as thought leaders or experts, achieve high-ranking search engine results, and motivate donations and volunteerism, to name just… Read More »
When was the last time you updated the ‘donate’ and ‘volunteer’ pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that ‘donate’ and ‘volunteer’ pages… Read More »
Have you ever worked with a Web designer or developer and felt that you’re not on the same page? That he doesn’t understand the goals of your organization? That you’re not speaking the same language? As a nonprofit marketer, your website is one of your most valuable communication tools. Here’s how to get organized to… Read More »