Social media

Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear… Read More »

Facebook continues to lead the way for the number of unique monthly users at an almost 3 to 1 ratio over its next closest competitor. With this level of popularity, Facebook has been and continues to be the social media platform of choice for many nonprofit organizations. With a historic organic reach of over 16%… Read More »

Content is still king, but a content calendar is queen. So,what is a digital content calendar? A digital content calendar is a tool used to plan topics, organize themes and explore ideas for content for all digital channels, in order to: Plan around key events and important dates Identify any gaps that may exist in… Read More »

Finding time to ‘do’ social media can be a challenge, no matter the size of your nonprofit.  Most of us don’t have the luxury of social media being our full time job, so how do you maintain regular activity across the channels? Social media automation has had a bad rap recently, but that’s only because… Read More »

It seems not a month goes past without a fresh update to the layout and algorithm of our favourite social networks. 2013 saw Facebook finally jumping on the hashtag bandwagon and introducing Social Graph Search, as well as making the critical algorithm changes to Organic Reach. Hubspot produced a handy guide about these changes which… Read More »

When the International Association of Business Communicators (IABC) Toronto Chapter first started hosting a Twitter chat in late 2013, it was a way to continue the conversation among members, following local professional development events. According to Scott Fry, VP of Social Media for IABC/Toronto, this continued conversation turned out to be quite popular, and based on… Read More »

“None of our staff uses social media,” said no nonprofit with a realistic view of the past few years. Social media permeates our lives and your organization is being represented online—whether you’re paying attention or not. While you can’t dictate what other people say, a thoughtful social media policy helps bring disparate voices together and… Read More »

While some nonprofits are slow to “go digital”, our nonprofit primarily exists online. We were quick to build out our social media channels along with our website but we reached a point where our follower growth stagnated and our audience was disengaged. I wasn’t sure where to go for help until I watched a webinar… Read More »

Even with all of the significant accomplishments by nonprofits in the social media space, many organizations don’t feel it’s necessary to have an in-house social media professional. Sometimes it’s an issue of budget, other times it’s the misconception that a specialist won’t add value to an organization’s marketing and communication strategies. But the competition for… Read More »

Even before you hear a ringing in your ear, start listening for your brand and your cause. Monitoring your brand online – as well as your cause – is crucial to your understanding of constituents, similar organizations and donors. The conversations about your cause and brand are already happening— fortunately, you can tap into all… Read More »