Online/email

One of the most frequent questions that I and other communications consultants get asked is this: Which social media channels should my organization use for which messages to get the best results? We all desire straightforward answers and easy-to-make decisions. While I understand why people ask this question, it is often the wrong question to… Read More »

For many nonprofits, email is an essential tool for reaching a wide variety of audiences. But with high list churn rates and low open and click rates, what can you do to make sure audiences are actually reading your nonprofit’s emails?  The answer is in the format. Here are eight tips for effectively formatting your… Read More »

It’s no secret that effective use of email communications is a pillar of nonprofit engagement and fundraising strategies. But how important is it, exactly? As it turns out, it’s pretty critical. The 2016 M+R Benchmarks study found that 29% of online revenue comes from email fundraising, yet response rates to fundraising emails are down 8%… Read More »

“How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?” I’m not an SEO expert, but since I am a Web developer, basic search engine optimization is a service I include in my work. When optimizing your new nonprofit website for search engines, your ultimate goal is… Read More »

Selecting a website platform or content management system (CMS) for your nonprofit is an extraordinarily difficult task. Making the wrong decision can have big consequences down the line, both for your organization and its finances. So it’s important to carefully consider your options. Many people make their selection based on who has the most convincing… Read More »

Surprise! In the past few months, there has been a flurry of changes to social media platforms that matter to many nonprofits. For example, Facebook made it easier for people to recommend Pages to friends. Twitter changed what counts toward its 140-character limit. Instagram is becoming ever more monetized. YouTube launched Creators for Change. Snapchat… Read More »

Editor’s note: based on the questions I receive, improving email performance is a hot topic for readers lately (see this post on tips for getting readers to read and click on your nonprofit’s emails on the moflow blog). For today’s Q&A post, I asked email copywriting expert Kerri Karvetski of Company K Media to answer… Read More »

Virtually every nonprofit has a website to promote its message, but some also make use of microsites – smaller satellite websites intended to complement the organization’s greater cause but focused on a specific issue. A microsite can be a powerful tool to promote your nonprofit’s latest campaign, but depending on factors such as its content,… Read More »

When was the last time you reviewed or revisited your nonprofit’s use of social media? This is the topic of the November 2015 #NPMC Twitter chat. I’ll tell you right off – how we use social media at HealthConnect One shifts according to agency priorities at any given time. We’re a national, U.S.-based organization with… Read More »

Earlier this summer, at the July #NPMC Twitter chat, participants discussed the importance of digital skills for nonprofit marketing success. It was a popular topic and a lively conversation – as usual! I missed the live chat, but found many ideas and sources of continuing digital marketing skills development in the transcript. In case you also… Read More »