Social media is one of the simplest and most accessible ways to connect to your audience. Chances are your nonprofit already uses social media to update your followers on the latest news, encourage them to contribute to your cause, and interact with them. But are you using social media to gain valuable data insights for… Read More »
Email is an indispensable tool for nonprofit marketers. Through email marketing, you can spread the word about your cause and engage more deeply with your audiences. In this post, you’ll get to know about four different emails that your organization needs to send to subscribers. We’ll walk you through the best practices to maximize your… Read More »
We live in an era where a baseline SEO strategy is a must-have. Search is a crucial traffic source for many organizations, and is important for reaching new audiences beyond those you are already connected to via email and social media. But how can you reach these audiences in such a crowded, noisy place like… Read More »
Automated welcome emails can benefit your nonprofit in many ways. Let’s start with the most basic: building a relationship with your supporters. Just like in real life, you can’t just ask someone to donate or volunteer the first time you meet them. You have to build some kind of relationship first — or at least… Read More »
Social media contests are excellent tools for brand awareness and community engagement. Online sharing, and tagging, is the new word-of-mouth for 2018. Contests can generate user content that spreads the message of your nonprofit. People like to participate, and it is always fun to dream of winning a prize. Because of social media, running contests… Read More »
I’ve started noticing an odd quirk in the way comms professionals talk about email. I’ll be chatting with a colleague, sharing stories about our work, and then a statement like this will come out: “We blast our list every month with blog posts they might have missed and curated content we think they’ll like” “We… Read More »
Nonprofits are always looking for ways to get more volunteers and donations for their organization. If you feel like you’ve exhausted your email list, mailing list, and asking friends and family, you might want to consider online advertising to bring new people into your network. You don’t need a big budget to take advantage of… Read More »
Landing pages are valuable tools in your nonprofit’s online marketing tool box. Using a landing page lets you direct your website traffic to the places you want them to go, and encourages your site visitors to take the actions you want them to take. If you’re not already using them, this post will show you… Read More »
Google Analytics; we all know we should be using it, but it can be a little scary to dive in. This video interview introduces the value of Google Analytics, and for this post, I dive a little deeper; looking at a few of the most powerful tools that I’ve found really useful in my work… Read More »
Nonprofit communicators connect people in need with valuable information and support every day through a range of digital communications channels. Many organizations support people with disability, older people, people with English as a second language and people with low literacy to access practical help and programs every day. For many people experiencing disadvantage, finding out… Read More »
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