GivingTuesday, created as a response to the commercialism of Black Friday and Cyber Monday, has been around long enough to be solidified in the minds of Canadians as a day of giving back. It has quickly evolved over the years since it was kicked off in 2012 by the 92nd Street Y in the United… Read More »
We’ve all seen how industries such as entertainment, media, retail, and even transportation, have had to adapt to the huge shifts caused by technology or risk disappearing. Nonprofits are not immune. Unlike the other industries, we face more difficult challenges to innovate, due to inadequate funding, lack of expertise, and leaders who may be averse… Read More »
You may have heard the expression “content is king”. This is especially true for resource-strapped nonprofit marcom professionals. With the trend of upcycling mason jars as centerpieces and old doors as coffee tables on the rise, it’s time for us ask ourselves this question, “Am I using my content to its fullest potential?” Chances are… Read More »
In most nonprofits, almost everything the organization does — from program work to direct service to fundraising — involves the marketing and communications team in some way. Many nonprofits also place high value on collaboration, but lag in using even the free versions of newer collaboration tools like Slack, Asana, or Basecamp. When I talk… Read More »
“I’d like to go from 700 to 100K Facebook likes.” “I’m struggling with being strategic as opposed to reactionary.” “How do I manage my time and create an organized schedule for myself?” What is the common solution to these challenges and questions? Planning! The struggles and challenges Nonprofit MarCommunity email subscribers share with me often… Read More »
By a show of hands, who’s scrambling to add more to your to-do list? Exactly. It doesn’t matter what we do or where we work, most of us are overwhelmed by our workloads. Part of the challenge is that it’s all important work. More often than not, we’ve already put in the effort to decide… Read More »
Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also can’t spend what we don’t have. So, what’s a budget? I know how… Read More »
I start this post with an acknowledgment that I am the beneficiary of tremendous undue privilege, all of which is built upon the oppression of other people. As a white person living in Toronto, I am a settler implicated in the violence that Canada has been visited upon Indigenous peoples since the time of first… Read More »
Since you work for a nonprofit, I imagine the following sounds familiar: Get me 800 signatures by Friday! We need 250 people OR MORE to register for that conference. If we raise $5000 in the next 24 hours, we have a donor who will make a matching gift. For our nonprofit organizations to meet any… Read More »
Editor’s note: Last fall, I was introduced to Julia Rim Shepard when she was conducting research on the public relations, marketing and fundraising structures of nonprofit and charitable organizations, and their impact on public engagement and relationships. When Julia completed her academic research, I invited her to share her perspective on effective engagement with us… Read More »
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