Social media is one of the simplest and most accessible ways to connect to your audience. Chances are your nonprofit already uses social media to update your followers on the latest news, encourage them to contribute to your cause, and interact with them. But are you using social media to gain valuable data insights for… Read More »
Nonprofits and for-profits alike use online survey tools to collect and analyze everything from how employees feel about their company’s core values to how likely a customer or donor is to repeat their financial support. Social services are also increasingly expected to demonstrate their impact quantitatively, so may find that online survey tools are valuable… Read More »
Last month’s extremely practical post from Nicholas Buccheri, Eight shortcuts to market research for nonprofits, really highlighted the importance of market research and the many, simple and affordable forms it can take. So let’s dig a little deeper into a conversation about practical market research options at this month’s #NPMC chat for nonprofit marketers and communicators. In… Read More »
Securing accurate, cost-effective market research is a challenge for any organization. From the moment I realized marketing was all about your audience I had to face the problem, and still do today. We all have to find a way to check our assumptions and refine the communications we create. What was my first lesson in… Read More »