Very recently, I started working on a new media kit for my organization. I decided to include a brief history, so I copied our most recent list of important dates and pasted it onto the page. That’s when I realized just how boring it looked. Isn’t the point of marketing and communications to get people’s… Read More »
It’s undeniable. We live in an over stimulated world. Human attention spans are down to 8 seconds—that’s lower than goldfish! With all the noise competing for your supporters’ attention, how can you stand out? Through visual storytelling. You need to create an emotional connection with your nonprofit organization. And nothing creates moving, emotional connections better… Read More »
What if the CEO of corporation X refused to report profits in their annual report to shareholders? He would be seeking a new job in 2015, right? Just like this hypothetical out-of-work CEO, for too long nonprofits have got away with leaving their true profit out of their annual reports. The bottom line for a… Read More »
When you are shaping your nonprofit’s messages, whether at a strategic (branding) or campaign level, what is your focus? Are you zeroing in on solving a problem, or are you presenting a possibility to pursue? What approach works best when it comes to nonprofit messaging? It seems the experts are divided and the research is… Read More »
Storytelling is a word we keep running into in our sector. Although it’s been a bit of a buzzword for the last few years, I think it’s safe to say that it is a communications tool that is here to stay. That’s because storytelling is the best way to connect with your audience and build… Read More »
What are the elements of a powerful speech? When writing remarks for a nonprofit leader, expert or other spokesperson, there are a number of elements that you should always include; not only to amplify the power of your words, but also to make speech writing much easier. Here are six elements to include when writing… Read More »
To build on the content we currently offer through this blog, we are getting ready to start offering more in-depth nonprofit marcom information, tools and training. This week, we are gathering information to tailor the new training and tools currently under development precisely to your needs. And because we’ve been getting so much interest in resources on… Read More »
When it comes to writing for nonprofit websites, we expect our content to do a great deal of heavy lifting: capture the attention of those interested in our cause, build belief in our organizations, position our nonprofits as thought leaders or experts, achieve high-ranking search engine results, and motivate donations and volunteerism, to name just… Read More »
Earlier this year, as I was working through the Marketing Writing Bootcamp course from MarketingProfs University, I was totally impressed by the session on SEO copywriting, delivered by Heather Lloyd-Martin (we’re a partner – see the bottom of this post for a $200 discount on MarketingProfs University courses). It was very timely because I recently… Read More »
When was the last time you updated the ‘donate’ and ‘volunteer’ pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that ‘donate’ and ‘volunteer’ pages… Read More »