Copywriting

As a nonprofit communicator, you might be responsible for managing your organization’s blog, newsletter or magazine. You might be juggling multiple relationships with authors and other types of contributors daily to deliver the written products you manage. When your editor-author relationships (as I will refer to them for simplicity) are working like well-oiled machines, your… Read More »

Landing pages are valuable tools in your nonprofit’s online marketing tool box. Using a landing page lets you direct your website traffic to the places you want them to go, and encourages your site visitors to take the actions you want them to take. If you’re not already using them, this post will show you… Read More »

Since you work for a nonprofit, I imagine the following sounds familiar: Get me 800 signatures by Friday! We need 250 people OR MORE to register for that conference. If we raise $5000 in the next 24 hours, we have a donor who will make a matching gift. For our nonprofit organizations to meet any… Read More »

Are you responsible for producing a nonprofit annual report? Does the process feel like a drag every year? Reframe your thinking! Although a “report” might not feel like the most exciting project for a marcom pro who enjoys more obviously creative projects, there are many ways you can benefit from the annual report creation and production… Read More »

Editor’s note: based on the questions I receive, improving email performance is a hot topic for readers lately (see this post on tips for getting readers to read and click on your nonprofit’s emails on the moflow blog). For today’s Q&A post, I asked email copywriting expert Kerri Karvetski of Company K Media to answer… Read More »

How do you keep up with the need to create content for your nonprofit organization on a regular basis? And how do you ensure the quality of that content? Is this something you struggle with? If yes, you’re not alone. Recently, Nonprofit MarCommunity blogger and #NPMC chat participant Kelly Rembold asked me for advice on how… Read More »

If you’re beginning to explore video storytelling, you’ll definitely need to review the basics of creating video like lighting, sound, and editing. It’s also helpful to create a storyboard and shot list to make sure your video clearly conveys your organization’s message. Beyond the basics, there are a few things I’ve learned along the way… Read More »

Some nonprofits seem to expect stories to appear unbidden. As if emotionally powerful stories about your nonprofit’s real-world impact are just waiting on the sidelines, ready for you to call them onto the field. It turns out they could be—if you use a storybank. The state of nonprofit storytelling It’s all too common for nonprofits… Read More »

Let’s assume (and hope!) that you’re already convinced that quality storytelling is just what your nonprofit needs. Now what? Or, maybe you’ve plowed ahead only to discover that storytelling done ad hoc has been a disaster. How can you get organized? Where do you collect all the materials that can inform your nonprofit’s stories? How… Read More »

As nonprofit communicators, we already know that we need to stop talking about the value of our  organizations based on overhead spending. Within the sector, the discussion about dispelling the “overhead myth” is lively and ongoing. The Stanford Social Innovation Review has published a paper on the “Nonprofit Starvation Cycle” and just last week, hosted a webinar… Read More »