Research

A new year brings new possibilities and a fresh start to your nonprofit marketing efforts. If you are looking for inspiration, two recently published research studies can help you take your digital communications strategies to the next level. First, Blackbaud and Content Marketing Institute have once again collaborated to deliver the 2015 Nonprofit Content Marketing:… Read More »

Perception. It’s a reality many nonprofit marketing communications professionals face in their strategy development and day-to-day work. How our organizations are perceived by our donors, funders, media, and other stakeholders shape our marketing, communications and fundraising efforts. Perceptions are the result of a process by which individuals interpret the information from the world around them,… Read More »

As we start 2014 it is safe to say content marketing is no longer just a buzzword for marketers. In fact long before the phrase was fashioned, marketers have created and distributed content that their target audience would find valuable. The difference today is the practice of content marketing includes so many options – both… Read More »

Blackbaud recently published a white paper by Mark Rovner titled, The Next Generation of American Giving: The Charitable Habits of Generations Y, X, Baby Boomers and Matures. The study is based on findings from an online survey of US donors conducted in May 2013 and looks at the behavior of four generations: Generation Y (born… Read More »

With so many social media platforms out there, you may be wondering where you should focus your marketing communication efforts. That is one of the questions Social Media Examiner recently posed to marketers in North America, United Kingdom and Australia in their 5th annual survey, and the answers can be found in the 2013 Social… Read More »

Chances are that terrific brochure you just created for the general public is going to fail. If you are writing something with the purpose of appealing to everyone it will likely be effective with no one. These one-size-fits-all calls to action are missing the mark if you are not first defining who your audience really… Read More »