Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications By Sarah Durham Published by Jossey-Bass, 2009 208 pgs $33.58 from amazon.ca For the last several years, I’ve been following the folks at Big Duck who provide excellent information on nonprofit communications through their blog, podcast and other resources, including workshops. When I stumbled… Read More »
Brand Atlas: Branding Intelligence Made Visible By Alina Wheeler & Joel Katz Published by John Wylie and Sons, 2011 144 pgs $22.53 at Amazon.ca As a former brand manager and current branding consultant in the nonprofit sector, I know brand is a word that comes with baggage. If your organization chooses to focus on… Read More »
Five Good Ideas : Practical Strategies for Non-profit Success Edited by Alan Broadbent and Ratna Omidvar Coach House Books, 250 pp., $23.95 This book presents a collection of “what some of the best thinkers and practitioners consider the top ideas” in non-profit management. Its well-designed, easy to read and full of way more than… Read More »
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