Public relations

Picture this: your nonprofit’s event is coming up in a few weeks. You’ve gathered all the details and crafted the perfect media pitch. But this time, you want to send it to a new radio station in the area and a trade publication you’ve never worked with before. What do you do? How do you… Read More »

How do you keep your nonprofit organization’s team of spokespeople delivering the right messages, in the right way? You might have a team of spokespeople made up of subject matter experts, staff from various departments, volunteers telling their personal stories, board members and other leaders and more. How do you keep this diverse group of… Read More »

One of the first tasks I learned when I started my career in public relations was how to create a media list. My boss sat me down with a tower of dark green media directories and told me to find newspapers in these books that were related to our client. He told me to call… Read More »

Do you work for a membership-based organization? Are you challenged with keeping your community of members engaged and connected with your nonprofit – and with each other? The Nonprofit Technology Network (NTEN) shows gratitude for their members and sparks engagement by holding a Member Appreciation Month each November. Timed to coincide with their fall membership… Read More »

The value of a media kit is often overlooked – and sometimes it can feel like you’re putting in a lot of work for something that may just end up in a waste basket at the end of the day. But the stories nonprofits have to tell are important, and making the facts easy to… Read More »

When she was studying journalism in community college, Linda Alberts had a teacher who referred to public relations as ‘the dark side’. It’s a good thing she didn’t take his view too seriously, because today, Linda is very happy as Public Relations Coordinator for the National Alliance For Youth Sports. Linda came to the nonprofit… Read More »

What are the elements of a powerful speech? When writing remarks for a nonprofit leader, expert or other spokesperson, there are a number of elements that you should always include; not only to amplify the power of your words, but also to make speech writing much easier. Here are six elements to include when writing… Read More »

The information nonprofits have to share is important but getting the word out with a limited budget can seem impossible. This is where the media can help us share the stories that can truly make a difference – at no expense.  But how do you make your story stand out from the thousands of pitches… Read More »

You may have heard rumours of the demise of the news release, but I think a news release is a lot like chocolate: if it’s good, there’s always room for it. How you use a news (or ‘media’ or ‘press’) release to get media coverage may be changing, but the formatting and recipe for a… Read More »

Having previously shared my process for speech writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible: Why is this event important to you/why will you be speaking at this event? What do you want the audience members to… Read More »