The value of a media kit is often overlooked – and sometimes it can feel like you’re putting in a lot of work for something that may just end up in a waste basket at the end of the day. But the stories nonprofits have to tell are important, and making the facts easy to… Read More »
The information nonprofits have to share is important but getting the word out with a limited budget can seem impossible. This is where the media can help us share the stories that can truly make a difference – at no expense. But how do you make your story stand out from the thousands of pitches… Read More »
You may have heard rumours of the demise of the news release, but I think a news release is a lot like chocolate: if it’s good, there’s always room for it. How you use a news (or ‘media’ or ‘press’) release to get media coverage may be changing, but the formatting and recipe for a… Read More »
When did you last look at your media release boilerplate? You know, that ‘about us’ copy that sits (but should be working for you) at the bottom of your news releases. How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often… Read More »
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