Are you currently working on your organization’s annual report, or planning to get started soon? This resource roundup is for you if you need help with annual report planning, writing, design – or if you simply need a pep talk because you want to enjoy the process this year. The annual report guidance in these… Read More »
Do you know what messages to share during a crisis? As a nonprofit marketer and communicator, how you communicate in difficult times can make or break your organization’s future success. If your messages are shared quickly yet thoughtfully, you can rally your donors and dissuade your skeptics. Conversely, a response that’s overdue or disjointed may… Read More »
Nonprofit organizations depend on public trust to generate revenue through donations, services and fees. When a scandal breaches this trust, it creates the risk of supporters and other stakeholders seeking to distance themselves from the organization. Unfortunately, the fallout isn’t limited to the affected organization; bad press surrounding a single nonprofit organization can impact the… Read More »
Most nonprofit communicators I know invariably begin their work day by consuming copious amounts of news and information related to their organization and its issues. I typically start with a gaggle of Google Alerts, head over to news clips sent by our media monitoring service before a quick foray into social media for recent mentions,… Read More »
In the nearly five years of this blog’s existence, we’ve accumulated a solid collection of articles about nonprofit media relations. It’s a topic that remains highly popular (Katie Ostler’s post about media kits has hung in as the most popular post on the blog for years). And thanks to the generous contributions of our authors,… Read More »
Thought leaders can generate real benefits for your nonprofit organization. By sharing vital knowledge with your target audience, thought leaders can forge meaningful, thriving connections that will radiate across your networks. This fuels a kind of social sector star power that can be harnessed to bolster your organization’s visibility, funding, and growth. Many nonprofits focus… Read More »
As a communications and PR practitioner, you might be responsible for identifying and securing speaking opportunities for your nonprofit’s leaders. For a nonprofit to be highly regarded, its CEO or Executive Director needs to be engaged with and visible before its many audiences. From panel discussions to auditorium-filled presentations, top leaders leverage these opportunities to… Read More »
So, you’ve decided your nonprofit organization has good reasons to recruit a celebrity spokesperson. As you begin your star search, be prepared to enter the relationship with eyes wide open. Answer these eight questions to find out if you are celebrity ready. 1. Who is your target audience and which celebrity would have the most… Read More »
Last month I wrote a post about the main elements of a media alert. In this post, I will focus on how to send your alert, and how and when you should use one. As I mentioned in my previous post, you’re sending out an alert when you have something important to announce. Something that… Read More »
Last fall, Montreal Children’s Hospital Foundation scored a hat trick when they announced a historic partnership with P.K. Subban of the Montreal Canadiens. Not only did the star hockey player pledge $10 million to the Hospital but he also joined the Foundation’s Board of Directors and became their spokesperson. Subban was lending his name, face… Read More »
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