Lynn Deckinger is an award-winning non-profit marketer whose career spans 20 years in a number of subsectors; she has worked in a number of progressive marketing and communications roles at the Sedgwick County Zoo, Exploration Place, The Sedgwick County Science Center & Discovery Center, Greater Wichita Convention and Visitors Bureau and Youthville. Lynn’s achievements have… Read More »
Starting in 1994, Helen Reilly spent eighteen years as a communicator for The Credit Valley Hospital – including five particularly fulfilling years as Hospital Publicist. According to Helen, she developed unique expertise from her work in an environment that was very lean, but dynamic and open to innovation. “I was able to do things differently… Read More »
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization with a mandate to support and strengthen charities and nonprofits. Marnie’s role includes leading the overall development and implementation of marketing communications strategies, ensuring brand standards… Read More »
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Community Giving and Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.… Read More »
With 11 years of experience working in non-profit, Laurie Schertzer feels she has something to offer the sector. Currently, she is doing so, building a relatively new role from the ground up in her work with the most grassroots organization on her resume to date: the Canadian Music Therapy Trust Fund (CMTTF). Prior to joining… Read More »
Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the Pennsylvania Medical Society prior to her current workplace. She explains that she has been attracted by the small-office environment,… Read More »
One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s Hospital in Toronto, Ontario; a large, inner-city teaching hospital with a level-one trauma centre. Anthony is responsible for… Read More »
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