Social media

Social media is one of the simplest and most accessible ways to connect to your audience. Chances are your nonprofit already uses social media to update your followers on the latest news, encourage them to contribute to your cause, and interact with them. But are you using social media to gain valuable data insights for… Read More »

Social media contests are excellent tools for brand awareness and community engagement. Online sharing, and tagging, is the new word-of-mouth for 2018. Contests can generate user content that spreads the message of your nonprofit. People like to participate, and it is always fun to dream of winning a prize. Because of social media, running contests… Read More »

Nonprofits are always looking for ways to get more volunteers and donations for their organization. If you feel like you’ve exhausted your email list, mailing list, and asking friends and family, you might want to consider online advertising to bring new people into your network. You don’t need a big budget to take advantage of… Read More »

Nonprofit communicators connect people in need with valuable information and support every day through a range of digital communications channels. Many organizations support people with disability, older people, people with English as a second language and people with low literacy to access practical help and programs every day. For many people experiencing disadvantage, finding out… Read More »

One of the most frequent questions that I and other communications consultants get asked is this: Which social media channels should my organization use for which messages to get the best results? We all desire straightforward answers and easy-to-make decisions. While I understand why people ask this question, it is often the wrong question to… Read More »

Surprise! In the past few months, there has been a flurry of changes to social media platforms that matter to many nonprofits. For example, Facebook made it easier for people to recommend Pages to friends. Twitter changed what counts toward its 140-character limit. Instagram is becoming ever more monetized. YouTube launched Creators for Change. Snapchat… Read More »

When was the last time you reviewed or revisited your nonprofit’s use of social media? This is the topic of the November 2015 #NPMC Twitter chat. I’ll tell you right off – how we use social media at HealthConnect One shifts according to agency priorities at any given time. We’re a national, U.S.-based organization with… Read More »

I have a confession. Take a seat. It may disturb you. I use Reddit. And I believe more nonprofit communicators should use it, too. Reddit is a community of communities. It’s like going to a gigantic high school—you can’t possibly know everyone and you certainly won’t all get along. But, within the Reddit website, you… Read More »

When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? Is it time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »

Earlier this month at the Nonprofit Technology Conference in Austin, I attended Lauren Girardin’s session, Don’t Panic! How to Embrace Emerging Social Media with Infinite Majesty and Calm. Lauren is an exceptional marketing and communications consultant, writer, and trainer and her session was so packed with practical advice and tips, I asked her to come share… Read More »