Blogging

Your nonprofit has a blog, wants a blog, needs a blog or is currently neglecting a blog. You know that blogging has benefits, but it also has drawbacks. So, is blogging worth it for your nonprofit? Just last week, Good Works and Envision Online Media released their first State of the Canadian Web Nation benchmark… Read More »

Content is still king, but a content calendar is queen. So,what is a digital content calendar? A digital content calendar is a tool used to plan topics, organize themes and explore ideas for content for all digital channels, in order to: Plan around key events and important dates Identify any gaps that may exist in… Read More »

An editorial calendar can help make a side-project blog into the centerpiece of a nonprofit’s website, transforming your online hub from a static series of descriptions into a dynamic and interactive community destination. In this age of virtual volunteers, freelancers and telecommuting, an editorial calendar is more necessary than ever. An editorial calendar is key… Read More »

You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line up what content you’re going to publish, and when. But what factors will guide you to making the right decisions?… Read More »

With so many social media platforms out there, you may be wondering where you should focus your marketing communication efforts. That is one of the questions Social Media Examiner recently posed to marketers in North America, United Kingdom and Australia in their 5th annual survey, and the answers can be found in the 2013 Social… Read More »

Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post ideas, it’s much easier to keep going. If your nonprofit has a blog and you struggle to come up with content,… Read More »

If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about what content fits on your organization’s blog; the idea is not… Read More »

One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s Hospital in Toronto, Ontario; a large, inner-city teaching hospital with a level-one trauma centre. Anthony is responsible for… Read More »