Analytics

Google Analytics; we all know we should be using it, but it can be a little scary to dive in. This video interview introduces the value of Google Analytics, and for this post, I dive a little deeper; looking at a few of the most powerful tools that I’ve found really useful in my work… Read More »

As nonprofit marketers, we want to make smart use of analytics to evaluate our activities and make better decisions. But where do we begin? To help demystify the world of Google Analytics, I spoke with Jason Shim, Digital Media Manager at Pathways to Education Canada in this video interview. Jason is very passionate about helping… Read More »