Earlier this year at the Nonprofit Technology Conference, I found myself seated for lunch with Heather Mansfield of Nonprofit Tech for Good. I was surprised to learn from Heather that her older book on social media marketing outsells her latest book on mobile marketing for nonprofits. This was curious: why aren’t readers keen to access the… Read More »
In April, BetterWorld Wireless launched its innovative Phone for Phone™ mobile service, which provides digital access to people in need by donating a mobile device for every qualified new U.S. mobile customer. During the launch, I was introduced to Darian Rodriguez Heyman, Co-Founder of BetterWorld Wireless and had the opportunity to ask him a few… Read More »
Most people carry their cell phones or have them within arm’s reach at all times. 81 percent of American cell phone owners use their phone for texting, and Canadians sent 23 billion person-to-person texts in Q3 of 2013 — so a text message marketing campaign can make a lot of sense for your nonprofit. An… Read More »
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