Integrated campaigns

GivingTuesday, created as a response to the commercialism of Black Friday and Cyber Monday, has been around long enough to be solidified in the minds of Canadians as a day of giving back. It has quickly evolved over the years since it was kicked off in 2012 by the 92nd Street Y in the United… Read More »

Every year, ABC Life Literacy Canada (ABC) celebrates Family Literacy Day in January. Family Literacy Day is an awareness-building platform that allows ABC to talk about the importance of family literacy in Canada. For Family Literacy Day 2014, ABC decided to address the challenge of tracking engagement in order to measure participation across the country.… Read More »

While some nonprofits are slow to “go digital”, our nonprofit primarily exists online. We were quick to build out our social media channels along with our website but we reached a point where our follower growth stagnated and our audience was disengaged. I wasn’t sure where to go for help until I watched a webinar… Read More »

In 2013, the David Suzuki Foundation 30×30 Nature Challenge went from a local experiment to a successful nation-wide campaign. The nonprofit challenged participants to commit to getting out into nature for 30 minutes a day for 30 consecutive days. More than 10,000 Canadians and over 250 workplaces participated in the challenge, doubling their time spent… Read More »

According to Environmental Defence, before a typical Canadian makes it to the breakfast table, he or she has probably used almost 15 personal care products with over 100 toxic ingredients. In Canada, cosmetics refer to any product used for grooming – which can include men’s, women’s and even baby care products. Unfortunately, as products are… Read More »