You’ve surmounted a major hurdle in securing the pro-bono services of an agency to support your nonprofit’s marketing initiatives. Now comes the delicate balancing act of managing the relationship. Do you treat the agency purely as a supplier or more like a volunteer? The truth is somewhere in the middle. Here are five steps to… Read More »
Whether you’re a marketing department of one in a small nonprofit, or an in-house agency of a bigger charity, marketing dollars are tight. Unless your organization comes up with that one in a million marketing idea that puts the cause on the map and huge funds in the coffers (ice bucket anyone?), nonprofits are always… Read More »
Over my career of 20 years in designing for print, I’ve seen a huge amount of change in our field. Predictions about the demise of print have been around since the advent of digital communications, but in 2013, print is still an important part of the marketing mix for many nonprofits. So, if you’ve made… Read More »
As a busy nonprofit communicator, your to-do list is mountain-high and you can’t imagine finding the time to write the content you need. Is it time to bring in the help of a freelance copywriter? Have you done so before? Once you’ve secured the budget, hiring a writer should be a simple process, but to… Read More »
Have you ever worked with a Web designer or developer and felt that you’re not on the same page? That he doesn’t understand the goals of your organization? That you’re not speaking the same language? As a nonprofit marketer, your website is one of your most valuable communication tools. Here’s how to get organized to… Read More »
Within my network, I often notice appeals for pro bono freelance creative services, including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a former volunteer manager, this raises a number of concerns and cautions. Expect to get what you pay for There are… Read More »
Hiring freelance creative professionals can be a great way for nonprofit communicators to get things done. And with a limited budget, you want to ensure that you are spending those dollars wisely and getting the greatest possible value. What is the best way to do this? Be a great client. Doing everything right as a… Read More »
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