Human resources

Nonprofit organizations don’t always have as broad a reach on social media as big brands with big budgets, but ambassadors can help connect charities to a wider audience to bridge the gap. Here are some simple tips on how to find, connect and foster relationships with social media ambassadors.   Identify your ambassadors It’s important… Read More »

When disasters occur, social media activity increases very suddenly and dramatically for the Canadian Red Cross; people turn to the organization on social media for information, to learn how they can help and to find out how they can receive help. To keep up with this increased volume of activity, the Canadian Red Cross has… Read More »

Social media sites like Facebook and Twitter were once considered a trend but are now considered essential tools for nonprofits. With audiences growing accustomed to sophisticated online campaigns, it’s more important than ever to find a social media professional to help your organization stand out. In my experience, many nonprofits look to agencies and freelancers… Read More »

If your organization’s communications team includes volunteers, it’s important to build a foundation for success through clear communication, structure, orientation, training and support.  Communications volunteers may be responsible for developing or delivering your nonprofit’s messages and for representing your brand. Therefore, they must be meaningfully, carefully and effectively engaged. To begin, assess what it is… Read More »