PUBLISHED August 25, 2016 by Rebecca Reynandez
2 Comments
If you’re beginning to explore video storytelling, you’ll definitely need to review the basics of creating video like lighting, sound, and editing. It’s also helpful to create a storyboard and shot list to make sure your video clearly conveys your organization’s message. Beyond the basics, there are a few things I’ve learned along the way… Read More »
Some nonprofits seem to expect stories to appear unbidden. As if emotionally powerful stories about your nonprofit’s real-world impact are just waiting on the sidelines, ready for you to call them onto the field. It turns out they could be—if you use a storybank. The state of nonprofit storytelling It’s all too common for nonprofits… Read More »
Let’s assume (and hope!) that you’re already convinced that quality storytelling is just what your nonprofit needs. Now what? Or, maybe you’ve plowed ahead only to discover that storytelling done ad hoc has been a disaster. How can you get organized? Where do you collect all the materials that can inform your nonprofit’s stories? How… Read More »
Very recently, I started working on a new media kit for my organization. I decided to include a brief history, so I copied our most recent list of important dates and pasted it onto the page. That’s when I realized just how boring it looked. Isn’t the point of marketing and communications to get people’s… Read More »
It’s undeniable. We live in an over stimulated world. Human attention spans are down to 8 seconds—that’s lower than goldfish! With all the noise competing for your supporters’ attention, how can you stand out? Through visual storytelling. You need to create an emotional connection with your nonprofit organization. And nothing creates moving, emotional connections better… Read More »
Storytelling is a word we keep running into in our sector. Although it’s been a bit of a buzzword for the last few years, I think it’s safe to say that it is a communications tool that is here to stay. That’s because storytelling is the best way to connect with your audience and build… Read More »