PUBLISHED November 3, 2020 by Angela de Burger
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Author’s note: This blog was originally written in 2016 and was updated in 2020 to reflect current information and practices. On demand, up to the minute and valuable information is available to anyone in today’s global digital community. Your nonprofit has important info, intriguing stories and a unique perspective to share. Get the word out… Read More »
As a nonprofit communicator, you might be responsible for managing your organization’s blog, newsletter or magazine. You might be juggling multiple relationships with authors and other types of contributors daily to deliver the written products you manage. When your editor-author relationships (as I will refer to them for simplicity) are working like well-oiled machines, your… Read More »
Like most comms folks, you’ve probably been thinking about a new way to engage and reach new audiences. If you read Angela de Burger’s previous article about podcasting, you know how you can use podcasting to forward your mission. It seems simple enough. You’re going to record yourself or an interview and post it for… Read More »
Thought leaders can generate real benefits for your nonprofit organization. By sharing vital knowledge with your target audience, thought leaders can forge meaningful, thriving connections that will radiate across your networks. This fuels a kind of social sector star power that can be harnessed to bolster your organization’s visibility, funding, and growth. Many nonprofits focus… Read More »
How do you keep up with the need to create content for your nonprofit organization on a regular basis? And how do you ensure the quality of that content? Is this something you struggle with? If yes, you’re not alone. Recently, Nonprofit MarCommunity blogger and #NPMC chat participant Kelly Rembold asked me for advice on how… Read More »
Your nonprofit has a blog, wants a blog, needs a blog or is currently neglecting a blog. You know that blogging has benefits, but it also has drawbacks. So, is blogging worth it for your nonprofit? Just last week, Good Works and Envision Online Media released their first State of the Canadian Web Nation benchmark… Read More »
Content is still king, but a content calendar is queen. So,what is a digital content calendar? A digital content calendar is a tool used to plan topics, organize themes and explore ideas for content for all digital channels, in order to: Plan around key events and important dates Identify any gaps that may exist in… Read More »
An editorial calendar can help make a side-project blog into the centerpiece of a nonprofit’s website, transforming your online hub from a static series of descriptions into a dynamic and interactive community destination. In this age of virtual volunteers, freelancers and telecommuting, an editorial calendar is more necessary than ever. An editorial calendar is key… Read More »
You wouldn’t run a race without knowing where the finish line is, or without knowing how many miles you’ll have to hoof to reach the end. Similarly, your content marketing must work toward your organization’s larger goals, and needs to be something you can measure. These measurements will inform your ongoing content marketing efforts, helping… Read More »
During a lively #NPMC Twitter chat on content marketing in April, it became clear that we should have a follow up chat dedicated just to setting goals and measuring effectiveness. When we work on improving our nonprofit’s content, we often focus on increasing page views, improving email open rates, upping click throughs, and generating more… Read More »