Editor’s note: Last fall, I was introduced to Julia Rim Shepard when she was conducting research on the public relations, marketing and fundraising structures of nonprofit and charitable organizations, and their impact on public engagement and relationships. When Julia completed her academic research, I invited her to share her perspective on effective engagement with us… Read More »
![Measuring effectiveness of an awareness day [case study]](https://nonprofitmarcommunity.com/wp-content/uploads/2014/05/Family-Literacy-Day.jpg)
Every year, ABC Life Literacy Canada (ABC) celebrates Family Literacy Day in January. Family Literacy Day is an awareness-building platform that allows ABC to talk about the importance of family literacy in Canada. For Family Literacy Day 2014, ABC decided to address the challenge of tracking engagement in order to measure participation across the country.… Read More »
Do you work for a membership-based organization? Are you challenged with keeping your community of members engaged and connected with your nonprofit – and with each other? The Nonprofit Technology Network (NTEN) shows gratitude for their members and sparks engagement by holding a Member Appreciation Month each November. Timed to coincide with their fall membership… Read More »
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