Case studies

For 25 years, the name “Illinois Maternal and Child Health Coalition” was right for our organization and its founding mission. But by 2012 we had a new executive director, new programs and an expanded vision. It was clear that the organization was growing beyond the confines of its existing brand. Our board and staff collaborated… Read More »

When the International Association of Business Communicators (IABC) Toronto Chapter first started hosting a Twitter chat in late 2013, it was a way to continue the conversation among members, following local professional development events. According to Scott Fry, VP of Social Media for IABC/Toronto, this continued conversation turned out to be quite popular, and based on… Read More »

Do you work for a membership-based organization? Are you challenged with keeping your community of members engaged and connected with your nonprofit – and with each other? The Nonprofit Technology Network (NTEN) shows gratitude for their members and sparks engagement by holding a Member Appreciation Month each November. Timed to coincide with their fall membership… Read More »

When disasters occur, social media activity increases very suddenly and dramatically for the Canadian Red Cross; people turn to the organization on social media for information, to learn how they can help and to find out how they can receive help. To keep up with this increased volume of activity, the Canadian Red Cross has… Read More »

How did one nonprofit go from 85 to over 24,000 Facebook likes? From almost no engagement to an extremely active, vibrant online community? The answer for The Caregiver Space is Facebook advertising. TheCaregiverSpace.org is an online community that allows caregivers to share their experiences, find resources, cope with stress and effectively combat the isolation and… Read More »

In 2013, the David Suzuki Foundation 30×30 Nature Challenge went from a local experiment to a successful nation-wide campaign. The nonprofit challenged participants to commit to getting out into nature for 30 minutes a day for 30 consecutive days. More than 10,000 Canadians and over 250 workplaces participated in the challenge, doubling their time spent… Read More »

A few years ago, a group of friends started talking on Twitter about organizing a Christmas party to help Toronto’s hungry; within less than a month, HoHoTO, a huge party and fundraising event, went from idea to incredibly successful execution. Using Twitter, Facebook and email, the organizers kicked off a process that brought together more… Read More »

According to Environmental Defence, before a typical Canadian makes it to the breakfast table, he or she has probably used almost 15 personal care products with over 100 toxic ingredients. In Canada, cosmetics refer to any product used for grooming – which can include men’s, women’s and even baby care products. Unfortunately, as products are… Read More »