Names and Taglines

For 25 years, the name “Illinois Maternal and Child Health Coalition” was right for our organization and its founding mission. But by 2012 we had a new executive director, new programs and an expanded vision. It was clear that the organization was growing beyond the confines of its existing brand. Our board and staff collaborated… Read More »

Why is a nonprofit’s name important – and why must it be selected very carefully? What constitutes a strong nonprofit name? From a marketing, branding and copywriting point of view, what should we consider when naming a nonprofit organization? Earlier this year, thanks to the ‘Names and Taglines’ Marketing Writing Bootcamp class from MarketingProfs University,… Read More »

If the importance of marketing can be a hard sell in the nonprofit sector, then the importance of investing in strong nonprofit taglines is even harder. Too many nonprofits are operating with ineffective, unoriginal or even no taglines at all, missing valuable opportunities to add power to their marketing messages. I recently asked Nancy Schwartz,… Read More »